
Visit the venue the day before your event. Envision how you want
attendees to experience the event. What signs need to be in place to
avoid confusion? Where should you station staff? Basically, you want to
understand what your guests will see from the time they walk into the
venue to the registration table to the actual event. Feel matters. And
the only way to anticipate how your event will feel is to walk a mile in
your guests’ shoe