Maximising your event dollar is becoming an increasingly difficult
challenge. The following tip will help you stretch your dollars further
and get a better end‐result.
The key first step is to involve your event company as early as
possible in the event process, certainly before you finalise your venue.
If you go to a venue and use the in‐house audiovisual provider they will work on fitting your event into their space. They will probably try to shoehorn all the elements of your event in to the available room/s, using their available equipment in that venue.
A better alternative is to use the resources of an independent technical expert. With their knowledge and experience you will gain critical information before and during the site selection process. This means that you will be fully aware of all the advantages and limitations of a particular venue prior to making a final venue selection.
Aspects that will be covered in a technical overview may include the following:
- What are the total power requirements?
- Are there special access issues?
- Are there security issues?
- How much space do you need? (inc. floor space, ceiling space, breakouts etc)
- Are there going to be blackout issues?
- How much time will you need to set‐up, rehearse and packdown?
During these early planning stages an event company will gain an insight into exactly what you are trying to achieve. They will then offer a number of options that are available, some of which may offer better value for money.
Your event company will also provide a true and independent overview of the expenditures involved from a technical perspective. You will gain an insight into how the technical elements will best be structured so as to achieve your goals and objectives.
This process can help ensure your important event objectives are achieved, without compromise. It will also ensure you get the best value from your event doller.
