Are you hosting executives or managers? Is it a presentation or a mixer? Is this event part of your demand generation strategy or about brand awareness?The answer to these questions should determine when and where your event is held. If you’re targeting busy executives, for instance, you’ll want to plan a fancy breakfast. A networking event is best served in the evening with cocktails. A presentation feels forced in a bar. Better to hold that kind of an event in a hotel or conference room.
Be aware of how our surroundings influence our attention spans and the type of message we expect to hear.
